November 13, 2012
Kate Pope Hodel, KCSourceLink
Google for Entrepreneurs showcases business use
Business owners packed the Town Square at the Kauffman Foundation today to hear how Google could benefit their business. The morning sessions featured more technical applications, while the afternoon focused on ways to use Google to build your business.
Google Cloud, Web applications including HTML5 and Chrome Web apps were covered, as were mobile Android apps. Presenters delved into some detail about using these tools.
Next up was a tutorial on how to use YouTube to support products and services. Business owners were encouraged to use video to raise awareness, raise money and research/support users. Factoid: if you use a video in crowdfunding, you are likely to raise double the amount as you would without.
The final morning session focused on Google + and its circles of interest. Google + was originally envisioned to deliver the right content to the right people, have real conversations with customers, and display recommendations just in time.